Buy Bajaj Finserv; target of Rs 3500: Dynamic Levels

Over the last few years, BFL has established itself as one of the premier non-banking financial companies (NBFCs) in India. It has consciously built a diversified lending business covering retail consumers, small and medium enterprises and commercial borrowers. The business model of BFL is built on well-defined customer segmentation, multiple product offerings and extensive use of data analytics within a robust risk management and operational excellence framework. BFL had a strong year aided by a diversified product mix, robust volume growth, prudent operating cost management and low NPAs. With assets under management of 44,229 crore, BFL has emerged as one of the leading NBFCs in the country. We initiate coverage Bajaj Finserv as a BUY @2900 with a target of Rs 3500 representing a potential upside of 20% from the buy price, Bajaj Finserv share price is trading at a PE of 22.49.